AudioNova - Madison
Closed
Opens at 08:30 am

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About AudioNova in Madison, WI

Address
4237 Lien Rd, Ste J - Madison
53704
Contact
(608) 230-5589
Hours
Mon-Fri
8:30 AM - 5:00 PM
Sat-Sun
Closed
May 25
Closed
Jul 3
Closed
Sep 7
Closed
Nov 26 - Nov 27
Closed
Dec 24 - Dec 25
Closed
Jan 1
Closed
Find us in your community
Meet Our Staff
Danalee Gray, H.I.S.
Danalee "Dana" Gray, H.I.S., grew up in Madison, Wisconsin. She has been a practicing licensed Hearing Instrument Specialist since 2017. Having experienced hearing loss in her 30s, she understands firsthand the frustration and embarrassment of not hearing fully. She also understands the hope, results, and benefits of making a life-changing decision to wear hearing aids. Most importantly, Dana knows the freedom and enjoyment of being fit well with the appropriate technology by a knowledgeable, caring provider. Dana appreciates the trust given to her from those who have struggled with their hearing as they discover the enjoyment of hearing fully and receiving excellent aftercare. Dana is a member of the International Hearing Society. In addition to her regular hearing practice, she specializes in public speaking to educate on hearing loss, hope and solutions; and frequents assisted living communities to educate, provide aftercare services, and hearing health screening clinics. Dana lives a simple life. She and her family enjoy golfing, boating, fishing, skiing, and vacationing. Dana is a singer, songwriter, journalist and currently writing a children's book and screenplay.

Audiology Services

Hearing Exams
We offer a comprehensive hearing exam to detect and diagnose levels of hearing loss.

Tinnitus Solutions
Our hearing experts can provide tools to manage tinnitus symptoms and get relief to those afflicted.

Hearing Aids
Get to know the latest features in hearing aid technology with in-person demonstration and product trials.
Hearing Aid Technology
AudioNova carries the very latest in hearing aid solutions from top-rated brands like Phonak, Unitron, and Sennheiser.
Frequently Asked Questions
When should I use hearing protection?
You should always use hearing protection when engaging in high-noise recreational activities or work. These activities may include hunting, music concerts, motor sports, and/or construction. Noise-induced hearing loss can result from prolonged exposure to noise or a single, extremely loud event. The louder the sound, the quicker it can cause damage. If you notice ringing in your ears or temporary hearing loss after a loud noise exposure, the environment was too noisy and could be harmful. If that ringing or temporary hearing loss is persistent, it would be a good idea to contact us for a hearing evaluation.
Should I get my hearing tested?
If you suspect that you or a loved one may be experiencing hearing loss, it’s recommended that you seek help sooner rather than later. Hearing loss tends to develop gradually and is often noticeable to close friends and family well before the affected individual realizes it. Identifying and treating hearing loss promptly is crucial. Ignoring it could lead to significant long-term effects, such as increased risk of depression and dementia.
How much does a hearing test cost?
At Elite Hearing Centers by AudioNova, hearing tests are offered FREE of charge.

Now You Can Book Online!
It’s never been easier to schedule your visit. Book your hearing appointment online in just a few clicks—fast, convenient, and available 24/7.
Book Appointment OnlineOnline Reviews for AudioNova
Reviews (111)
First party
4.9
Reviews
(9)
4.9
Reviews
(102)
Kurt Statz
May 11, 2026
5.0 out of 5
Was tested/counseled by Dana at the Madison east location. Thoroughly explained my hearing strengths and weaknesses and shared her recommendations for the Audeo I90 Sphere as the overall best option and why. Discussed other device options, but agreed on this AI enhanced option as the best solution. She invited all questions and took the time to listen to whatever I wanted to say. Even let me actually try it in office. Serviced and updated my existing hearing aids, and mutually agreed on my purchasing strategy, all the while with no pressure whatsoever. Researched independent reviews and ratings online, and found all her information to be accurate. I came away feeling totally comfortable going forward with my next hearing aid purchase. Add a big shoutout as well to Beccah, the hearing coordinator for being so courteous and professional upon entering. She was incredibly polite and welcoming, and displayed an authentic smile the whole duration of my visit. Will absolutely recommend without hesitation to my family and friends, and anyone else I encounter that would be looking to increase their hearing capabilities going forward!
Response from AudioNova
May 12, 2026
Thank you for the great review Kurt! It means a lot to us to hear from happy customers.
Kristi Gersbach
May 7, 2026
5.0 out of 5
Jeff Frutiger
April 24, 2026
5.0 out of 5
Everything went very well. Got in right away. Was treated kindly and with respect. Hearing aids cleaned. Would recommend Audio Nova to anyone.
Response from AudioNova
April 27, 2026
Thanks so much for your feedback, Jeff! We’re glad you enjoyed your visit to AudioNova.
Debra Franklin
April 24, 2026
5.0 out of 5
Response from AudioNova
April 24, 2026
Thank you for the great review Debra! It means a lot to us to hear from happy customers.
Carmine
April 20, 2026
5.0 out of 5
Very professional, and go above and beyond helping me hear better! What a difference. Thank you so very much.
Walt Timm
April 18, 2026
5.0 out of 5
Dana is such an asset to your company. Very friendly, outgoing, knowledgeable, and professional without being demeaning.
Response from AudioNova
April 20, 2026
Thank you for your comments, it's wonderful to hear how well Dana represents Audionova! We love providing personalized hearing care.
Cherrie Spencer
April 17, 2026
5.0 out of 5
Great experience from the moment we walked in the door . Friendly, professional, respectful and easy to understand
Response from AudioNova
April 20, 2026
Thank you for your great feedback, we're pleased you were happy with your experience.
Bryan S.
April 17, 2026
5.0 out of 5
Great customer service! Explained everything that was going on with my hearing and the new hearing aids.
Response from AudioNova
April 20, 2026
Thank you for your great feedback Bryan! We are pleased that you are satisfied with our customer service.
Linda S
April 10, 2026
5.0 out of 5
Very informative and helpful appointment 👍
Response from AudioNova
April 14, 2026
Thank you for your great feedback, we're pleased you were happy with your experience.
Marlene Grover
April 10, 2026
5.0 out of 5
It’s exciting to upgrade your hearing aids. Dana Lee on Lien road. She is comfortable to work with and made the whole process go smoothly. I have a small ear canal and she helped me change out the earbuds and made them comfortable. Also, she is personality plus with older people🤗
mary wanless
April 6, 2026
5.0 out of 5
The staff is very friendly and knowledgeable. I am very happy with their service.
Response from AudioNova
April 7, 2026
Thank you Mary for sharing your fabulous review with us.
Steve Mussey
April 6, 2026
5.0 out of 5
Response from AudioNova
April 7, 2026
Thank you so much for your rating, we hope to see you again soon.
Bob L
April 3, 2026
5.0 out of 5
Very good experience. Everything was very professional yet personable and they made sure everything worked out perfectly
Karen schilling
March 28, 2026
5.0 out of 5
I’m very happy with AudioNova. My new hearing aids are very comfortable and my hearing is great! Dana and Beccah make a great team and have made this journey a very pleasant one.
Response from AudioNova
March 30, 2026
We are celebrating your positive review! Thank you for providing your valued feedback. Your hearing, your way.
R Q
March 25, 2026
5.0 out of 5
Staff is incredibly helpful and understanding of your needs. Highly recommend them.
Response from AudioNova
March 27, 2026
Thank you for taking the time to provide us with a positive review! We love being able to provide life-changing hearing care solutions.
Cindy Scamardo
March 19, 2026
5.0 out of 5
I had a great visit today.I was warmly welcomed at the front desk and had the issue with my hearing aid solved promptly by Dana the HIB.So thankful to have this kind of service so close to home.Thanks again!
Response from AudioNova
March 19, 2026
Thank you for your great feedback, we're pleased you were happy with your experience.
James d
March 7, 2026
5.0 out of 5
Super help
Response from AudioNova
March 9, 2026
Thank you for your rating James, it means a lot to us to hear from happy customers.
Clay Frazer
March 6, 2026
5.0 out of 5
Dana at the east side Madison, WI location is awesome! She has my hearing aid dialed in! She changed my life!
Kathleen Knoble
March 6, 2026
5.0 out of 5
Very personable, helpful, knowledgeable and professional! Always willing to listen and problem solve.
Response from AudioNova
March 10, 2026
It’s always humbling to hear how we’re able to make our customers hear better. Thank you for the positive review.
Yvonne Dahl
February 26, 2026
5.0 out of 5
Wonderful. Dana was very very k8nd and patient with us.
Response from AudioNova
February 27, 2026
Dana will be delighted to hear that Yvonne, we'll be sure to pass the feedback on.
Kathryn Hutchins
February 26, 2026
5.0 out of 5
I have had the best explanations and service whenever I had questions about my hearing aids. They are very helpful and pleasant.
Response from AudioNova
February 27, 2026
Thank you for your great feedback, Kathryn! We're thrilled to hear you had a positive experience with AudioNova. We hope to see you again soon.
Jo Ann Ramsfield
February 26, 2026
5.0 out of 5
I am so happy with all the time that Dana is spending with me to make it right.
Response from AudioNova
February 27, 2026
Thank you for your comments, it's wonderful to hear how well Dana represents Audionova! We love providing personalized hearing care.
Kevin Reilly
February 24, 2026
5.0 out of 5
I can’t say enough about our experience and the excellent service we received. From the moment we walked in, Miss Snyder greeted us with the warmest welcome and smile. Dana was Amazing. She spent time with my Mom and brought so much joy to my Mom setting her up with new hearing aids. My mom was told she would never hear out of her left ear. Dana proved them wrong. My Mom walked out with the biggest smile on her face, now hearing the best she has in years out of BOTH ears. This a place is top Notch!! Thank you so much!!
Response from AudioNova
February 25, 2026
Thank you Kevin for sharing your fabulous review with us.
Ramon Torkelson
February 24, 2026
5.0 out of 5
Very helpful and a relaxing experience. Thanks so much!
Response from AudioNova
February 25, 2026
Thank you so much for your rating, we hope to see you again soon.
Janalee Wagner
February 18, 2026
5.0 out of 5
What a GREAT experience we had at East Madison AudioNova with Dana and Beccah! My 88 year young Mom received excellent, thourough care. Dana is so professional and caring. She was able to help my Mom with every aspect of her hearing health from adjusting her hearing aids to maintaining them and doing this all at the most economical way. She got the best hearing aids at the best price. She even gave me a hearing test for free so I have a baseline for the future ( I'm next). Hearing and being able to engage with family and friends is priceless!! I am comfortable telling my friends and family to have Dana help them because I know they are in good hands!!!!!!!! Dana and Beccah are a great team. Check 'em out!!!!!!!
Response from AudioNova
February 19, 2026
Thank you for your great feedback, we're pleased you were happy with your experience.
Kathleen Pennoyer
February 17, 2026
5.0 out of 5
I experienced such a thorough hearing exam with Dana. She was informative and made helpful adjustments to my existing hearing aids to enhance their performance. I was very impressed!
Response from AudioNova
February 18, 2026
Thank you Kathleen for sharing your fabulous review with us.
kathy j.
February 15, 2026
4.0 out of 5
excellate service
Julie Siebert
February 13, 2026
5.0 out of 5
They are so kind and truly care about you. They are not pushy. They explain things to you that would help you out and you can ask any questions you may have. Even if you think that the question is dumb. There are no dumb questions. I have my full trust in them.
Response from AudioNova
February 13, 2026
Thanks so much for your feedback Julie! We’re really glad you enjoyed our service.
Donna Royston
February 6, 2026
5.0 out of 5
Very professional and welcoming
Response from AudioNova
February 8, 2026
Thanks so much for your feedback Donna, ! We’re glad you enjoyed your visit to AudioNova.
John Madison East
December 26, 2025
5.0 out of 5
Great service. Danalee took the time I needed to get the job done. So glad I started with this company a few years ago.
Response from AudioNova
December 30, 2025
Thanks for sharing your experience at 4237 Lien Rd, we're delighted you're happy with the service.
Jerry Schaefer
December 12, 2025
5.0 out of 5
Very helpfull to get your hearing to be the best it can be.
Response from AudioNova
December 16, 2025
Thanks for sharing your experience at 4237 Lien Rd, we're delighted you're happy with the service.
Hanneke Tanzer
November 16, 2025
5.0 out of 5
Received excellent service again at my appointment Feb 16. Was welcomed by Becca upon arrival and then saw Dana Lee who asked how things were going since my last appointment. Programmed my hearing aid with my phone which blew my mind as I had no clue that’s how things go nowadays. Learning a lot with my first hearing aid experience. Of course several questions as I’m still in the learning stage and always receive a full explanation by Dana Lee. She’s very knowledgeable and very pleasant to work with. Looking forward to seeing her again in the Fall.
Susan Oetzel
November 15, 2025
5.0 out of 5
Response from AudioNova
November 18, 2025
Thank you so much for your rating, we hope to see you again soon.
Kristy Norton
November 12, 2025
5.0 out of 5
Bill Williams
September 30, 2025
5.0 out of 5
In mid-September, Dana worked diligently to pair my hearing aids and connect them to my iPhone while I was in Madison from the West Coast attending a family reunion. While she wasn't able to complete the fix, she directed me to another hearing specialist who did. Nevertheless, I commend Dana for a great effort and concern for this 84 year-old out-of-state visitor.
Sue Wilson
December 4, 2024
5.0 out of 5
This clinic is one of the best that I’ve been to. The staff is friendly, knowledgeable and accommodating. I’m grateful that I have found Audio Nova
Rodney Hampton
September 5, 2023
5.0 out of 5
Mindy was very helpful.
Dave Kruse
June 18, 2022
5.0 out of 5
Fritz Behr
June 4, 2022
5.0 out of 5
Caren Whalen
December 8, 2021
5.0 out of 5
Michael McCarty
November 2, 2021
5.0 out of 5
Travis-the Madison East Hearing Specialist, went out of his way to provide stellar service and solved my problem immediately! Fast and Friendly, too!
Carol Knight
September 15, 2021
5.0 out of 5
Great people, great service! I will return!
Stephanie Kelz
June 18, 2019
5.0 out of 5
Gina is friendly and really cares about your patients.
Justin Time
June 18, 2019
5.0 out of 5
Great place to get your hearing evaluation done. Gina was very helpful and informative the whole way through and did an excellent job or taking me through the process step by step. Will definitely be a repeat customer!
Alex Massey
June 18, 2019
5.0 out of 5
The staff, Gina in particular, are so kind and knowledgeable. I absolutely consider myself a repeat customer from "hear" on out.
Andrea Witte
June 14, 2019
5.0 out of 5
Elite Hearing on Lien Road is a wonderful place to go for your hearing needs. Erica was very friendly upon entering the building and offered us refreshments while we waited. And Gina is a very caring, friendly professional to work with. She took a lot of time explaining every aspect of the hearing process and helped find just the right solution for my husbands' particular hearing disabilities. I highly recommend seeing Gina for any hearing problems you are experiencing. She will take good care of your needs in a friendly, compassionate visit.
Oksana Gumenna
June 7, 2019
5.0 out of 5
Gina is amazing ! She is very passionate to help others , very kind and knowledgeable. I definitely suggest Elite Hearing. Great experience
Lynn Combs
May 28, 2019
5.0 out of 5
Angel Marshall
May 28, 2019
5.0 out of 5
Emma Norris
May 24, 2019
5.0 out of 5
Excellent!!








