AudioNova - West Caldwell
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Closes at 05:00 pm

About AudioNova in West Caldwell, NJ

Find us in your community
Meet Our Staff
Effie Sullivan, HCP
Effie Sullivan, is a dedicated Hearing Care Specialist that helps many people who struggle with hearing loss. Effie earned her BA from Hunter College in NYC, and she was later certified as a Licensed Hearing Instrument Specialist by the State Board Exam of New Jersey. Committed to leading individuals with hearing loss to better hearing, Effie treats every one of her patients with courtesy, professionalism, and dedication. She strives to educate both her patients and their families about the benefits of today’s innovative hearing aid technology. Effie’s goal is to increase awareness about the consequences of untreated hearing loss in her community and bring awareness to the importance of hearing care, which can help people live a more meaningful and happier life.

Audiology Services

Hearing Exams
We offer a comprehensive hearing exam to detect and diagnose levels of hearing loss.

Tinnitus Solutions
Our hearing experts can provide tools to manage tinnitus symptoms and get relief to those afflicted.

Hearing Aids
Get to know the latest features in hearing aid technology with in-person demonstration and product trials.
Hearing Aid Technology
AudioNova carries the very latest in hearing aid solutions from top-rated brands like Phonak, Unitron, and Sennheiser.
Frequently Asked Questions
When should I use hearing protection?
You should always use hearing protection when engaging in high-noise recreational activities or work. These activities may include hunting, music concerts, motor sports, and/or construction. Noise-induced hearing loss can result from prolonged exposure to noise or a single, extremely loud event. The louder the sound, the quicker it can cause damage. If you notice ringing in your ears or temporary hearing loss after a loud noise exposure, the environment was too noisy and could be harmful. If that ringing or temporary hearing loss is persistent, it would be a good idea to contact us for a hearing evaluation.
Should I get my hearing tested?
If you suspect that you or a loved one may be experiencing hearing loss, it’s recommended that you seek help sooner rather than later. Hearing loss tends to develop gradually and is often noticeable to close friends and family well before the affected individual realizes it. Identifying and treating hearing loss promptly is crucial. Ignoring it could lead to significant long-term effects, such as increased risk of depression and dementia.
How much does a hearing test cost?
At American Hearing Centers by AudioNova, hearing tests are offered FREE of charge.
Hear & Now Blog
Find great articles on hearing health, hearing loss, hearing aids and tinnitus solutions on our frequently updated blog.
HEARING AIDS
HEARING LOSS
HEARING HEALTH
Better Hearing Starts Now
Contact us today to schedule your free hearing exam and consultation. You'll speak with a hearing care professional about hearing loss and solutions that are right for you.
Request an AppointmentOnline Reviews for AudioNova
Reviews (87)
First party
4.9
Reviews
(14)
4.8
Reviews
(73)
haim harel
October 19, 2025
5.0 out of 5
Miguel M
September 16, 2025
5.0 out of 5
Great service and reliable
Response from AudioNova
September 30, 2025
Thanks for sharing your experience at 778 Bloomfield Avenue, we're delighted you're happy with the service.
John
September 15, 2025
5.0 out of 5
Excellent customer service
Carmelita Zaragoza
June 19, 2025
5.0 out of 5
Effy introduced me to the new phonak and run me through the details this has to offer . This is not my first hearing aids but my experience with Effy was by the best .She did not rush and she answered all my questions. I would not hesitate to to recommend Effy to anyone needing hearing aids. Shirley , the receptionist and he lady who processed my loan were very nice . This office is by the way very clean!
Matthew K.
June 6, 2025
5.0 out of 5
Great customer service.
ralph perna
March 26, 2025
5.0 out of 5
I have been a client for 1 year. Effy is fantastic. She is compassionate and very helpful. I would highly recommend
Miguel Maldonado
January 6, 2025
5.0 out of 5
Great service
Response from AudioNova
January 7, 2025
Thank you for your great feedback Miguel! We are pleased that you are satisfied with our service.
Robert Cohan
September 29, 2024
5.0 out of 5
Effie was very knowledgeable Explained everything. Really nice
E M
September 27, 2024
1.0 out of 5
Reviews are bogus! This is an unprofessional, disorganized dump. When I scheduled my appointment, I was told they accepted my insurance. Then on the day of the appointment I was told they don't accept my insurance. Wasting my time. Pass it up!
Response from AudioNova
November 26, 2024
Thank you for your comments, it sounds like we didn't deliver our normal high standards of service, and we apologize for that. Please email us at feedback@audionova.com so we can make things right.
Wen Elnar
September 3, 2024
5.0 out of 5
It's my first time to have consultation with them and it all goes good
Response from AudioNova
September 3, 2024
Thank you for your rating Wen, it means a lot to us to hear from happy customers.
Jim K
September 3, 2024
5.0 out of 5
Top notch as always!
Response from AudioNova
September 3, 2024
Thank you for your rating Jim, it means a lot to us to hear from happy customers.
Annamarie Nash
August 19, 2024
5.0 out of 5
Effie was very friendly and efficient!
Response from AudioNova
August 20, 2024
Effie will be delighted to hear that Annamarie, we'll be sure to pass the feedback on.
Anonymous Reviewer
August 3, 2024
5.0 out of 5
Excellent service will be my hearing recommended spot from now on.
Response from AudioNova
August 5, 2024
We're delighted that our solution is working for you. Thank you for sharing your review with us.
Philip Catalano
July 29, 2024
5.0 out of 5
Response from AudioNova
July 30, 2024
Thank you for your rating Philip, it means a lot to us to hear from happy customers.
Jan Taylor
July 12, 2024
5.0 out of 5
Response from AudioNova
July 16, 2024
Thank you for your rating Jan, it means a lot to us to hear from happy customers.
janice victor
May 19, 2024
5.0 out of 5
on time, thoughtful, and helpful.
Response from AudioNova
May 20, 2024
Thank you for your great feedback Janice! We are pleased that you are satisfied with our service.
Anonymous Reviewer
May 5, 2024
5.0 out of 5
Excellent customer service
Response from AudioNova
May 7, 2024
Thank you for your great feedback! We are pleased that you are satisfied with our customer service.
Anonymous Reviewer
May 3, 2024
5.0 out of 5
Everything was done extremely professionally and the audio tests were interesting and amazing.
Response from AudioNova
May 7, 2024
Thank you for your great feedback, we're pleased you were happy with your experience.
Robert Eberhardt
April 26, 2024
5.0 out of 5
Very helpful and caring staff. Excellent service for hearing problems, or hearing aid adjustments.
Response from AudioNova
April 29, 2024
Hello Robert. Thank you for sharing your lovely feedback about our team at Bloomfield Ave.
Anonymous Reviewer
April 13, 2024
5.0 out of 5
5 star experience. Terry the receptionist is so friendly and makes me feel welcome. Then Effie checks my hearing and explains all of the results to me so that I understand what treatment I need. She programs my hearing aids and tries really hard to lessen my tinnitus and improve my hearing. I wouldn't go anywhere else for my hearing needs.
Response from AudioNova
April 15, 2024
Terry and Effie will be delighted to hear that we'll be sure to pass the feedback on.
Anonymous Reviewer
February 10, 2024
4.0 out of 5
Nice job
Anonymous Reviewer
December 10, 2023
5.0 out of 5
I just wished they would have informed me that they moved on the phone call to confirm my appointment.
Heidi Steinbacher
October 12, 2023
1.0 out of 5
They don't deserve any stars. You ask them to send you the address and they can't even do a simple thing like that. Then when you ask which way to walk they can't even get that right.
Response from AudioNova
October 13, 2023
Thank you for your comments Heidi, it sounds like we didn't deliver our normal high standards of service and we apologize for that. Please call us on 1-855-200-5744 so we can make things right.
Anonymous Reviewer
August 5, 2023
5.0 out of 5
Effi is so knowledgeable and helpful.
Response from AudioNova
August 9, 2023
Hello, this is wonderful to hear. Thank you so much for your feedback and kind words. We are thrilled you had a positive experience with Effie while at our Upper Montclair office. She is great! It is our goal to provide the highest level of care possible. Please take this opportunity to tell a loved one or a friend who might need our services to join us for a complimentary screening. We hope to see you again.
Anonymous Reviewer
July 15, 2023
5.0 out of 5
Love my experience with Effie Sullivan and staff. Friendly and knowledgeable!
Response from AudioNova
July 17, 2023
Hello, this is wonderful to hear. Thank you so much for your feedback. We are thrilled you had a positive experience with Effie and our staff. It is our goal to provide the highest level of care possible. Please take this opportunity to tell a loved one or a friend who might need our services to join us for a complimentary screening. We hope to see you again.
Bob Parisi
June 27, 2023
5.0 out of 5
Easy to schedule an appointment, staff very friendly and all my questions and concerns were answered. I’m new to having hearing aids so I don’t have any more interactions to report. Have a new hearing test ahead and I know several people who have never had a follow up hearing test though not customers of AHC.
Response from AudioNova
June 28, 2023
Hello Bob, this is amazing to hear. Thank you so much for your feedback. We are thrilled you had a positive experience. It is our goal to provide the highest level of care possible. Please take this opportunity to tell a loved one or a friend who might need our services to join us for a complimentary screening. We hope to see you again.
Anonymous Reviewer
June 18, 2023
5.0 out of 5
Exceptional service!
Response from AudioNova
June 22, 2023
Hello, this is wonderful to hear. Thank you so much for your feedback and kind words. We are thrilled you had a positive experience. It is our goal to provide the highest level of care possible. Please take this opportunity to tell a loved one or a friend who might need our services to join us for a complimentary screening. We hope to see you again.
Terrie K
June 12, 2023
5.0 out of 5
Effie is very knowledgeable of all the different brands and types of hearing aids. I still have a loan on my current pair. When I'm ready to upgrade to the newest technology, I will contact Effie.
Response from AudioNova
June 22, 2023
Hello Terrie, this is wonderful to hear. Thank you so much for your feedback and kind words. We are thrilled you had a positive experience with Effie while in our office. It is our goal to provide the highest level of care possible. Please take this opportunity to tell a loved one or a friend who might need our services to join us for a complimentary screening. We hope to see you again.
Richard Cieri
June 11, 2023
5.0 out of 5
Both Effy and Terry are a delight to deal with and very accommodating. Both of them go out of their way to be helpful
Response from AudioNova
June 22, 2023
Hello Richard, this is wonderful to hear. Thank you so much for your feedback and kind words. We are thrilled you had a positive experience with Effie and Terry while in our office. It is our goal to provide the highest level of care possible. Please take this opportunity to tell a loved one or a friend who might need our services to join us for a complimentary screening. We hope to see you again.
Mercedes Iriarte
May 8, 2023
5.0 out of 5
Response from AudioNova
May 9, 2023
Hello Mercedes, thank you for providing your rating. We noticed you did not leave feedback or comments to accompany your rating. We would love to hear about your experience in our office and assist with any issues that you may have. Please contact us at 1-855-200-5744 with any questions or concerns. We look forward to hearing from you.
Betzaida Perez
May 1, 2023
5.0 out of 5
Response from AudioNova
May 2, 2023
Hello Betzaida, thank you for providing your rating. We noticed you did not leave feedback or comments to accompany your rating. We would love to hear about your experience in our office and assist with any issues that you may have. Please contact us at 1-855-200-5744 with any questions or concerns. We look forward to hearing from you.
Aguinaldo Cabe
April 23, 2023
4.0 out of 5
Very knowledgeable audiologist with a great product however these high end products are not affordable for retirees
Response from AudioNova
April 25, 2023
Hello Aguinaldo, this is great to hear. Thank you so much for your feedback and kind words. We are thrilled you had a positive experience. It is our goal to provide the highest level of care possible. Please take this opportunity to tell a loved one or a friend who might need our services to join us for a complimentary screening. We hope to see you again.
liz metz
April 4, 2023
5.0 out of 5
In found my experience, appointment and recommendations a very good, professional and helpful experience and am looking forward to a followup appt this coming Tuesday. Effie is a pleasure to work with and Terry is very welcoming..l.Liz
Response from AudioNova
April 5, 2023
Hello Liz, thank you for providing your rating. We noticed you did not leave feedback or comments to accompany your rating. We would love to hear about your experience in our office and assist with any issues that you may have. Please contact us at 1-855-200-5744 with any questions or concerns. We look forward to hearing from you.
Peter Van Leer
January 21, 2023
5.0 out of 5
Response from AudioNova
January 23, 2023
Hello Peter, thank you for providing your rating. We noticed you did not leave feedback or comments to accompany your rating. We would love to hear about your experience in our office and assist with any issues that you may have. Please contact us at 1-855-200-5744 with any questions or concerns. We look forward to hearing from you.
rohit rampaul
January 7, 2023
5.0 out of 5
This place is hands on. I was treated well and very comfortable at this level of experience and professional service thank you effie
Response from AudioNova
January 10, 2023
Hello Rohit, this is wonderful to hear. Thank you so much for your feedback and kind words. We are thrilled you had a positive experience with Effie while at our Upper Montclair office. She is great! It is our goal to provide the highest level of care possible. Please take this opportunity to tell a loved one or a friend who might need our services to join us for a complimentary screening. We hope to see you again.
David Butyn
November 4, 2022
5.0 out of 5
Had an appointment at 3 o'clock and had no waiting. Couldn't fix my hearing aid but sent it out and gave me a loaner so it was better than not hearing at all until my hearing aid is fixed.
Response from AudioNova
November 4, 2022
Hello David, this is amazing to hear. Thank you so much for your feedback and kind words. We are thrilled you had a positive experience while at our Upper Montclair office. It is our goal to provide the highest level of care possible. Please take this opportunity to tell a loved one or a friend who might need our services to join us for a complimentary screening. We hope to see you again.
Leslie Kunkin
October 12, 2022
5.0 out of 5
We’re not even actually regular patients here, because they don’t do pediatrics, but my daughter had a problem with her hearing aids and they generously immediately agreed to help. Did a great job and really solved the problem for us. So appreciate their total willingness to help!
Response from AudioNova
October 13, 2022
Hello Leslie, this is amazing to hear. Thank you so much for your feedback and kind words. We are thrilled you had a positive experience while at our Upper Montclair office. It is our goal to provide the highest level of care possible to everyone within our local community. Please take this opportunity to tell a loved one or a friend who might need our services to join us for a complimentary screening. We hope to see you again.
Howard Apirian
September 29, 2022
5.0 out of 5
Eddy was courteous and welcoming in my first visit to the upper Montclair office. My questions were addressed and I will return to this office in February.
Response from AudioNova
September 29, 2022
Hello Howard, this is wonderful to hear. Thank you so much for your feedback and kind words. We are thrilled you had a positive experience with Effie while at our office. She is great! It is our goal to provide the highest level of care possible. Please take this opportunity to tell a loved one or a friend who might need our services to join us for a complimentary screening. We look forward to seeing you again in February.
Richard Cieri
September 11, 2022
5.0 out of 5
Effy and Terry are always there to help their patients with whatever problems come about. They are reachable and happy to see you when you arrive. They always solve my problems.
Response from AudioNova
September 13, 2022
Hello Richard, this is wonderful to hear. Thank you so much for your feedback and kind words. We are thrilled your mother and had a positive experience with Effie and Terry while at our Upper Montclair office. They are great! It is our goal to provide the highest level of care possible. Please take this opportunity to tell a loved one or a friend who might need our services to join us for a complimentary screening. We hope to see you again.
brad
August 28, 2022
5.0 out of 5
Response from AudioNova
August 29, 2022
Hello Brad, thank you for providing your rating. We noticed you did not leave feedback or comments to accompany your rating. We would love to hear about your experience in our office and assist with any issues that you may have. Please contact us at 1-855-200-5744 with any questions or concerns. We look forward to hearing from you.
lilia calderon
July 8, 2022
5.0 out of 5
Wonderful service and staff, my experience is always great, Effie is very knowledgeable and patient always gives her all, and Terry is always nice and helpful
Response from AudioNova
July 8, 2022
Hello Lilia, thank you for providing your rating. We noticed you did not leave feedback or comments to accompany your rating. We would love to hear about your experience in our office and assist with any issues that you may have. Please contact us at 1-855-200-5744 with any questions or concerns. We look forward to hearing from you.
nadine bailey
July 6, 2022
5.0 out of 5
Can’t say enough good things!! Both my parents have hearing aides and the help this staff puts forth to make them comfortable is above and beyond. Any questions or concerns we have they are on it. Both my parents and myself and my brother couldn’t be more pleased and appreciative. Highly recommended!!!
Response from AudioNova
July 6, 2022
Hello Nadine, this is great to hear. Thank you so much for your feedback and kind words. We are thrilled your parents have always had a positive experience with our staff during their visits to our Upper Montclair office. They are amazing! It is our goal to provide the highest level of care possible. Please take this opportunity to tell a loved one or a friend who might need our services to join us for a complimentary screening. We look forward to seeing them again.
Marvin Johnson
May 31, 2022
5.0 out of 5
My first impression was excellent as shown by Effie, a gifted and very educated Audiologist. Her knowledge, assessment skills and feedback from my testing allowed me to feel comfortable moving forward to purchase new hearing aids tailored especially for me,. "Fresh out of the oven " technology is much appreciated in my case. Marvin E. Johnson
Response from AudioNova
May 31, 2022
Hello Marvin, this is amazing to hear. Thank you so much for your feedback and kind words. We are thrilled you had a positive experience with Effie while at our Upper Montclair office. She is great! It is our goal to provide the highest level of care possible. Please take this opportunity to tell a loved one or a friend who might need our services to join us for a complimentary screening. We hope to see you again.
Laura Thomas
May 2, 2022
5.0 out of 5
I saw them prior to Pandemic and was impressed by the staff's efficiency and kindness, especially understanding that I needed to wait before making this investment. Fast forward to April 2022; I was asked to provide records to an employer and even though I had not been able to purchase hearing aids from here yet due to financial difficulty during Covid (laid off from college teaching due to low enrollment), Terry and the rest of the team located and forwarded my records. Thank you!! Can't say enough good things about this place!!
Response from AudioNova
May 2, 2022
Hello Laura, thank you so much for your feedback and kind words. We are thrilled you had a positive experience with Theresa and our staff in Upper Montclair. They are great! It is our goal to provide the highest level of care possible. Please take this opportunity to tell a loved one or a friend who might need our services to join us for a complimentary screening. We hope to see you again.
Patricia Belfiore
April 8, 2022
5.0 out of 5
To us purchasing hearing aids is a huge undertaking. Modern technology is only a piece of the experience. The technician fitting and fine tuning the instruments, really is the piece that makes for a positive or negative outcome. My husband's experience with his purchase 5 years ago with a different agency was NOT positive. However, recently, both he and I visited American Hearing Centers in Upper Montclair, and our experience was most positive from our dealings with the receptionist, Terry, through testing, fitting and follow up with Effie Sullivan. She really knows the technology and implements and adapts it to each patient's needs with patience and care, explaining everything in detail. We highly recommend her to all.
Response from AudioNova
April 11, 2022
Hello Patricia, this is wonderful to hear. Thank you so much for your feedback and kind words. We are thrilled you and your husband had a positive experience with Effie and Terry in the Upper Montclair office. They are great! It is our goal to provide the highest level of care possible. Please take this opportunity to tell a loved one or a friend who might need our services to join us for a complimentary screening. We hope to see you again
Jean Cheek
April 7, 2022
5.0 out of 5
I'm grateful that they are there. I have been a Clint for many years. Always great and Timely Service. Thank You.
Response from AudioNova
April 9, 2022
Hello Jean, this is wonderful to hear. Thank you so much for your feedback and loyalty. We are thrilled you had a positive experience. It is our goal to provide the highest level of care possible. Please take this opportunity to tell a loved one or a friend who might need our services to join us for a complimentary screening. We hope to see you again.
Susan Worth
March 15, 2022
5.0 out of 5
Dr Sullivan was so helpful. The new hearing aids made a huge difference for my mom. Dr Sullivan took so much time to make sure that the hearings aids were properly adjusted and comfortable. Excellent receptionist as well!
Response from AudioNova
March 16, 2022
Hello Susan, this is wonderful to hear! Thank you so much for your feedback and kind words. We are thrilled that your mother had a positive experience with Dr. Sullivan and the rest of the staff while at our office. They are great! Please take this opportunity to tell a loved one or a friend who might need our services to join us for a complimentary screening. We hope to see your mother again.
Jeff Lanes
March 8, 2022
5.0 out of 5
My hearing had been bad for several years and was getting worse when I came to Micro Instruments two and a half years ago and Effie has basically given me a new life by being most encouraging and making sure my hearing aid is in top shape and that I am comfortable at all times.She is also aware that I am on a fixed income every month which limits the amount of money I have to devote to my hearing loss and goes out of her way to help me address this issue besides which she is one of the sweetest human beings on the planet. The same goes for her co-pilot Terry who schedules my appointments and makes sure to remind me of them as well as making sure that I am feeling well and up to keeping my appointments.She too is an angel to deal with. I would recommend visiting these two incredible ladies without reservation,and there is probably no better specialist in hearing care than Effie. Sh ,along with Terry, have given me the joy of hearing again after many years of everyone having to shout at me.
Response from AudioNova
March 8, 2022
Hi Jeff, this is amazing to hear! Thank you so much for your loyalty and kind words. We are thrilled you have had such a wonderful experience with Effie and Terry over the years. They are the best! It is our goal to provide the highest level of care possible. Please take this opportunity to tell a loved one or a friend who might need our services to join us for a complimentary screening! We hope to see you again soon.
Anthony Ventimiglia
February 27, 2022
5.0 out of 5
I recently visited Micro Instruments in Upper Montclair to evaluate my hearing problem. It was easy to make an appointment and when I arrived, I was seen immediately. My evaluation was very professional yet warm and friendly. After the evaluation, I was offered several choices to help my problem. A trial in the office was astounding and I decided on new hearing aids. I am very happy to recommend Micro Instruments to my friends and neighbors.
Response from AudioNova
February 28, 2022
Hello Anthony, this is great to hear! Thank you so much for your feedback. We are thrilled you had a positive experience and were able to find hearing aids that work for your lifestyle. Please take this opportunity to tell a loved one or a friend who might need our services to join us for a complimentary screening. We hope to see you again.
Donna L. Bailey
February 11, 2022
5.0 out of 5
Hello and Good Day, Great Place. The Staff is a Delite and the Doctors are amazing. Thanks for everything… I will never forget your Generous offers that gave! To help me with my Hearing. Good Luck and be Staff.❤️
Response from AudioNova
February 12, 2022
Hi Donna, this is wonderful to hear! Thank you so much for your feedback. We are thrilled that you had an awesome experience with our Upper Montclair office. Please take this opportunity to tell a loved one or a friend who might need our services to join us for a complimentary screening. We hope to see you again soon.









