AudioNova - Pella
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Closes at 04:30 pm
About AudioNova in Pella, IA

Find us in your community
Meet Our Staff
Kathy Shaw, H.I.S.
Kathy Shaw started with what would become AudioNova in April 2002 as a Clinic Administrator. In March 2006, Kathy obtained her license to practice as a Hearing Instrument Specialist. Kathy enjoys meeting with new and existing patients to improve their hearing health. She strives to make the patients feel like family and meet every need and concern they have. She believes that excellent customer service is critical. The best part of Kathy's job includes working day-to-day with her daughter, Stacy Sammons. Outside of her daily work schedule, Kathy enjoys helping her husband on their 160-acre farm that includes a Simmental cow/calf operation. Kathy also enjoys family activities with her children and grandchildren.

Stacy Sammons, H.I.S
Stacy Sammons started with Concept by Iowa Hearing in February 2006 as a Clinic Administrator. In November 2011, Stacy obtained her license to become a Hearing Instrument Specialist. Stacy enjoys working with patients on a daily basis and helping with their hearing health needs. Stacy believes in treating her patients like family and strives to provide exceptional customer service, making each appointment a great experience. Outside of work Stacy enjoys spending time with her son, going to his different activities, and being with family. Stacy loves the outdoors, going for walks, reading, and visiting her parent’s farm.

Audiology Services

Hearing Exams
We offer a comprehensive hearing exam to detect and diagnose levels of hearing loss.

Tinnitus Solutions
Our hearing experts can provide tools to manage tinnitus symptoms and get relief to those afflicted.

Hearing Aids
Get to know the latest features in hearing aid technology with in-person demonstration and product trials.
Hearing Aid Technology
AudioNova carries the very latest in hearing aid solutions from top-rated brands like Phonak, Unitron, and Sennheiser.
Frequently Asked Questions
When should I use hearing protection?
You should always use hearing protection when engaging in high-noise recreational activities or work. These activities may include hunting, music concerts, motor sports, and/or construction. Noise-induced hearing loss can result from prolonged exposure to noise or a single, extremely loud event. The louder the sound, the quicker it can cause damage. If you notice ringing in your ears or temporary hearing loss after a loud noise exposure, the environment was too noisy and could be harmful. If that ringing or temporary hearing loss is persistent, it would be a good idea to contact us for a hearing evaluation.
Should I get my hearing tested?
If you suspect that you or a loved one may be experiencing hearing loss, it’s recommended that you seek help sooner rather than later. Hearing loss tends to develop gradually and is often noticeable to close friends and family well before the affected individual realizes it. Identifying and treating hearing loss promptly is crucial. Ignoring it could lead to significant long-term effects, such as increased risk of depression and dementia.
How much does a hearing test cost?
At Concept by Iowa, now a part of AudioNova, hearing tests are offered FREE of charge.
Hear & Now Blog
Find great articles on hearing health, hearing loss, hearing aids and tinnitus solutions on our frequently updated blog.
HEARING AIDS
HEARING LOSS
HEARING HEALTH
Better Hearing Starts Now
Contact us today to schedule your free hearing exam and consultation. You'll speak with a hearing care professional about hearing loss and solutions that are right for you.
Request an AppointmentOnline Reviews for AudioNova
Reviews (92)
First party
5.0
Reviews
(11)
4.9
Reviews
(81)
Nora D
September 26, 2025
5.0 out of 5
Great service
Response from AudioNova
September 30, 2025
Thanks so much for your feedback Nora! We’re really glad you enjoyed our service.
Sandy VanSteenis
August 30, 2025
5.0 out of 5
Response from AudioNova
September 2, 2025
Thank you so much for your rating, we hope to see you again soon.
Mervin S
August 23, 2025
5.0 out of 5
Good service,
Response from AudioNova
August 26, 2025
Thank you for your great feedback Mervin! We are pleased that you are satisfied with our service.
Chuck Hunt
June 15, 2025
5.0 out of 5
Nothing but top notch. Cathy Shaw always very helpful, as usual. At my request, she will also inquire about the possibility of my health insurance policy covering a portion of new hearing aids. She went out of her way to help me get my original hearing aid partially paid. I always enjoy working with her.
Response from AudioNova
June 16, 2025
Thank you for your comments, it's wonderful to hear how well Cathy represents Concept by Iowa Hearing by AudioNova, 1103 West 16th Street! We love providing personalized hearing care.
John T
November 18, 2024
5.0 out of 5
Great. Very helpful.
Response from AudioNova
November 18, 2024
Thank you so much for your rating John, we hope to see you again soon.
Deb Linn
October 16, 2024
5.0 out of 5
Kathy and Staci at Concept by Iowa Hearing are the absolute BEST! Any time we need assistance with my Mom's hearing aids, they are there for us with their invaluable expertise and kind and caring spirits! We couldn't be more pleased and highly recommend Concept for great hearing aid experiences!!!! Thank you so much!!!
Response from AudioNova
October 17, 2024
Thank you for your comments, it's wonderful to hear how well Kathy and Staci represents Concept by Iowa Hearing by AudioNova!
Dennis Thomas
September 28, 2024
5.0 out of 5
Response from AudioNova
September 30, 2024
Thank you so much for your rating, we hope to see you again soon.
Caryn Rempe
August 26, 2024
5.0 out of 5
Kathy was great to work with for my new hearing aids! I had to cancel appointments a few times and it was easy to reschedule. Kathy took a lot of time to help me pick the right hearing aids and then learn how to use them. I highly recommend her and the team!
Response from AudioNova
August 27, 2024
Thank you for your comments, it's wonderful to hear how well Kathy represents Concept by Iowa Hearing by AudioNova!
Anonymous Reviewer
August 18, 2024
5.0 out of 5
All my problems resolved and questions answered in a way I understood
Response from AudioNova
August 19, 2024
Thank you for your great feedback, we're pleased you were happy with your experience.
bill miller
July 1, 2024
5.0 out of 5
I've dealt with Kathy and Stacy for 5 years at Pella and oskaloosa offices. They are absolutely the the best representatives you could find. I've had hearing aids since i was 24. Definitely very satisfied with Concept and their service!
Response from AudioNova
July 2, 2024
Kathy and Stacy will be delighted to hear that Bill, we'll be sure to pass the feedback on.
Anonymous Reviewer
June 23, 2024
5.0 out of 5
Always great!
Response from AudioNova
June 24, 2024
Thank you so much for your rating, we hope to see you again soon.
Anonymous Reviewer
June 23, 2024
5.0 out of 5
Excellent service
Response from AudioNova
June 24, 2024
Thanks for using Concept by Iowa Hearing, we're pleased that you found our service was good.
Dean Sellers
May 16, 2024
5.0 out of 5
I recently visited Concept By Iowa Hearing in Pella, Iowa, about hearing aids. I have family members who have purchased hearing aids there and were very happy with the results. Kathy Shaw was very knowledgeable and helpful with the analysis of my hearing problems. She performed multiple tests on each ear for word clarity, sound, volume and repeating specific words she spoke for clarity and understanding. Results - I walked out with new hearing aids, and now, after a couple of weeks, I am very happy with the results. I would like to recommend Kathy Shaw, Concept By Iowa Hearing for help with any hearing problems.
Response from AudioNova
May 16, 2024
Kathy will be delighted to hear that Dean we'll be sure to pass the feedback on.
Diana King
April 4, 2024
5.0 out of 5
Both Ladies at the Pella location are extremely knowledgeable, able to fix what ever I manage to break and best of all work me in when I am having an issue with my hearing aids I purchased from Concept by Iowa. Thank you Ladies! Allen
Response from AudioNova
April 5, 2024
The team will be delighted to hear that Diana we'll be sure to pass the feedback on.
Kanes Cropworks
March 27, 2024
5.0 out of 5
Great service. Kathy and Stacy are great!
Anonymous Reviewer
March 17, 2024
5.0 out of 5
I FELT THEY WERE THERE TO SERVE ME
Response from AudioNova
March 18, 2024
Thank you for the great review! It means a lot to us to hear from happy customers.
Brenda Nolin
March 9, 2024
5.0 out of 5
Tennille Fain was the best, she had so much patience. I give her a 10+.Thank you again 😊
Dave & Kendra Rock
February 21, 2024
5.0 out of 5
Great experience. Kathy was very thorough explaining everything and making sure I understood the testing, what the conclusion was as well as what devices were best for my lifestyle. I didn’t expect to leave with new devices but the ones I have work great, plus she took the time to make sure everything was set up on my phone for ready adjustments if I need to. The insurance and paperwork was seamless… the entire staff was excellent!
Response from AudioNova
February 22, 2024
Kathy will be delighted to hear that Dave we'll be sure to pass the feedback on.
Anonymous Reviewer
January 22, 2024
5.0 out of 5
Had a broken hearing aid. Called Concept and they got me in that same day. Problem solved.
Response from AudioNova
January 22, 2024
Thank you for your great feedback! We are pleased that you are satisfied with us.
Sue Swank
December 14, 2023
5.0 out of 5
Great customer service and very knowledge!!
Response from AudioNova
December 15, 2023
Thank you for your great feedback Sue, we're pleased you were happy with your experience.
Gale Vermeulen
November 29, 2023
5.0 out of 5
Kathy is wonderful. She replaced a receiver on my mother’s hearing aid at no charge. Mom is in a care center and cannot go to appointments, so I bring her hearing aids in. Mom was used to it not working, (she has dementia) and said it was almost too loud. 😊 I highly recommend Concept with Kathy and Stacey!!
Response from AudioNova
November 30, 2023
Thank you for your great feedback Gale! We are pleased that you are satisfied with us.
Steve Zimmerman
November 25, 2023
5.0 out of 5
Kathy did a great job with us. The test took no time at all, and she explained the hearing loss that I have to my wife and I. And answered all of questions.
Response from AudioNova
November 27, 2023
Thank you for your great feedback Steve, we're pleased you were happy with your experience.
Linda Kilgore
November 8, 2023
5.0 out of 5
Love my hearing aids and everyone is so nice.
Amy Frank
October 26, 2023
5.0 out of 5
Excellent experience! From testing to choosing the best device to precise programming, it was all exceptionally well done. We left with a thorough understanding of how to work through the many features and the confidence in hearing so much better! Thank you!
Response from AudioNova
October 26, 2023
Thank you for your great feedback Amy, we're pleased you were happy with your experience.
Anonymous Reviewer
September 9, 2023
5.0 out of 5
Great customer service
Response from AudioNova
September 14, 2023
Hello. We're delighted that our solution is working for you. Thank you for sharing your review with us.
Anonymous Reviewer
August 20, 2023
5.0 out of 5
Friendly and patient customer service. Good detail and worked on different levels of sounds, and different sizes of tips for the hearing aids. Very concerned that I follow up with any problems.
Response from AudioNova
October 13, 2023
Thank you for the 5-star review and for sharing your experience. Our goal is to help you hear your best and to have devices you will wear. If they are too uncomfortable or the sound levels are not set to a good point for you, it is easier to get frustrated with the devices. We truly do want you to contact use with issues so we can make adjustments for you to hear as well as possible. ~TB
Anonymous Reviewer
July 2, 2023
5.0 out of 5
Great customer service. Continues to work with me to ensure that my hearing aids work properly for me.
Response from AudioNova
July 19, 2023
Thank you for the 5-star review. We want you to be able to hear your best and service is a big part of making that happen. We are proud you selected Concept as your hearing health provider. ~TB
Ruth
May 28, 2023
5.0 out of 5
Response from AudioNova
June 5, 2023
Ruth - Thank you for the 5-star review. We appreciate you selecting Concept for your hearing health. ~TB
Sherrill Strobel
May 28, 2023
5.0 out of 5
Pleasant and efficient.
Response from AudioNova
June 5, 2023
Sherrill - Thank you for the review and 5 stars. We appreciate that you have selected Concept as your hearing health provider. We look forward to your next visit. ~TB
Roy Kincaid
May 24, 2023
5.0 out of 5
Service is great. Stacy is great at taking care of me. I tell everyone that Concept is the place to come!
Response from AudioNova
May 25, 2023
Roy - We appreciate the 5 stars and the public recommendation. We want you to hear the best you can and providing service is a big part of it. Thank you for choosing Concept and sharing us with your friends and family. Be sure to have everyone say you referred them when they come in. We have a referral program to thank those who refer us. ~TB
Harley Schull
May 20, 2023
5.0 out of 5
I started using Resound hearing aids about 11 years ago. They have worked very well. I am now using rechargeable ones and find them very dependable. I have moved away now, but was willing to drive 240 miles to receive the service from Concept that I could receive no where else. Special thanks to Kathy Shaw and Stacy Sammons.
Response from AudioNova
May 22, 2023
Harley - Thank you for the review, the 5 stars and for making the long trip to see us. We appreciate that you have chosen Concept and come back for our service in spite of the distance. ~TB
Velma Bogaard
May 10, 2023
5.0 out of 5
Kathy & Stacie are the best! They make every effort to make sure all your hearing needs are taken care of! They go above and beyond expectations! Great people to work with!
Response from AudioNova
May 12, 2023
Velma - Wow! What a nice review for Kathy and Stacy. We do what we can to keep you hearing the best you can. Thank you for the 5 stars. We are glad to have the opportunity to be your hearing health provider. ~TB
Doug Van Gorkom
May 6, 2023
5.0 out of 5
I was very pleased with how I was treated during my exam. Very professional.
Response from AudioNova
May 9, 2023
Doug - Thank you for the 5 stars. We are happy that you were pleased with your exam. We appreciate you selecting Concept and look forward to seeing you again. ~TB
Karen Belmont
May 6, 2023
5.0 out of 5
Very thorough, friendly and helpful. Two thumbs up.
Response from AudioNova
May 9, 2023
Karen - We appreciate the 5 stars and the two thumbs up! We are glad you found your visit to be a positive and helpful experience. We look forward to continuing to work with you for your better hearing. ~TB
Verla Bigbee
April 16, 2023
5.0 out of 5
Kathy is wonderful to work with and so knowledgeable about it all. She gently guided my reluctant husband through the process and he is enjoying hearing again!
Response from AudioNova
April 17, 2023
Verla - So glad to know that your husband is hearing well and enjoying it! It is funny how most will get glasses to aid their vision but are so reluctant to do the same for their hearing. We appreciate you sharing your experience and the 5 stars. ~TB
Sheryl Lubberden
April 1, 2023
5.0 out of 5
Efficient, personable free testing for hearing loss. I passed with flying colors, no hearing aids at this time and they will contact me in a couple years. Super service.
Response from AudioNova
April 11, 2023
Sheryl - Thank you for sharing your experience. We are happy to know you are hearing well! It is important for people to get a baseline. If you have any hearing issues before we call in a few years - please contact us. We want you to always be hearing your best. We truly appreciate the 5 stars. ~TB
Clyde Prichard
March 29, 2023
5.0 out of 5
Great fun place !!
Response from AudioNova
March 30, 2023
Clyde - We love seeing our patients and try to make the appointment an enjoyable experience. Thank you for the 5 stars and for letting others know a medical appointment can be something to look forward to. ~TB
Samantha Jacobs
March 19, 2023
4.0 out of 5
Very nice people to work with.
Response from AudioNova
March 20, 2023
Samantha - Thank you for the review and the kind words! We are glad you have selected Concept as your hearing provider. I hope during your next visit we will be able to earn that 5th star. :) ~TB
Ricky Mincks
March 19, 2023
5.0 out of 5
Very nice people running that store. In an out in no time. They know there business.
Response from AudioNova
March 20, 2023
Ricky - Thank you for the 5 stars and the great review. We want you to hear your best and will take the time you need to answer questions and properly take care of your hearing and hearing device needs, but we also respect your time. We appreciate you sharing that experience. ~TB
Ron Jones
March 8, 2023
5.0 out of 5
Amazing hearing center
Response from AudioNova
March 8, 2023
Ron - We appreciate the 5 stars and your comments. We think the Pella team is pretty great too. Thank you for choosing Concept. ~TB
Arvin/Carolyn VanderWilt
March 1, 2023
5.0 out of 5
Response from AudioNova
March 7, 2023
Arvin/Carolyn - Thank you for the 5-star review and for choosing Concept. ~TB
Abbie Renaud
February 27, 2023
5.0 out of 5
My appointments at Concept Hearing are always right on time. Kathy asks if is I have any needs or questions concerning my hearing/hearing aids. I can always easily hear her (with or without my hearing aids) since her voice projects well. Once when vacationing in another state I realized I’d forgotten my hearing aid charger. Kathy responded very quickly to my email helping me know of places in my vacation state, if I desired, to purchase a charger. Her customer service is excellent!!! She’s also friendly to boot!
Response from AudioNova
March 1, 2023
Abbie - Thank you for sharing your experiences and for the 5 stars. All of us including Kathy truly appreciate it. We want you to hear your best and will do what we can to assist when issues arise. We are glad you selected Concept to be your hearing health family. ~TB
Chenault Branch
February 2, 2023
5.0 out of 5
Very professional, excellent staff!
Response from AudioNova
February 3, 2023
Chenault - Thank you for the 5-star review. We have to agree they are a professional and great team. ~TB
Joy A Davis
January 27, 2023
5.0 out of 5
I couldn't be happier no only my hearing aids but with Kathy and the ladies at the business. Great group of people to work with.
Response from AudioNova
January 31, 2023
Joy - We are thankful for your great review and the 5 stars, too! So glad you selected Concept on your journey to better hearing. ~TB
Doug Oppenhuizen
December 16, 2022
5.0 out of 5
Each time I visit I learn just a bit more about my hearing aids. The staff is most helpful.
Response from AudioNova
December 19, 2022
Doug- We are so glad that you continue to learn more about your devices. They are amazing with so many options. We want you to hear your best and are happy to answer any questions and will continue to share information. Thank you for the 5-star review. We look forward to your next visit. ~TB
Carol Robuck
December 1, 2022
5.0 out of 5
I cannot say enough about Kathy and Stacy at the Pella location, they are friendly and courteous. Plus I have always been able to get in right away. Wasn't to long ago one of my hearing aids quit working, only to find ear piece was about to to break off. Kathy was able to figure it out right away! I recommend them to anyone who is having hearing loss issues.
Response from AudioNova
December 1, 2022
Carol - Thank you for the wonderful review and the 5 stars. All of us at Concept appreciate you sharing your experience and the recommendation. We are glad you trust us with your hearing care needs. Looking forward to your next visit. ~TB
Lesley Beard
November 10, 2022
5.0 out of 5
Kathy is amazing. She does a great job and is very patient. My hearing aids have changed my life. Highly recommend.
Response from AudioNova
October 25, 2023
Lesley - Thank you for the 5-stars and the recommendation. We are so glad that you are hearing your best and that we have gotten to be your hearing health family. ~TB
Mickey Van Baale
October 1, 2022
5.0 out of 5
I have been dealing with Concept by Iowa Hearing for several years, first as a caregiver for my mother-in-law, and then for myself. I have always found them to be very professional and knowledgeable. I have recommended them to several others.
Response from AudioNova
October 13, 2022
Mickey - We appreciate the 5 stars and are glad you selected Concept. ~TB
Helen Juniece McCuddin
September 28, 2022
5.0 out of 5
Very friendly, professional. Always answer my questions.
Response from AudioNova
April 17, 2023
Helen - Thank you for the 5 stars and the kind review. We want you to be hearing your best and be confident with your devices so we are happy to answer all your questions. Glad you selected Concept as your partner on your hearing health journey. ~TB
Craig Burk
March 9, 2022
5.0 out of 5
I am a long-standing client of Concept of Iowa Hearing. I just 2weeks ago bought their newest technology hearing aids. They are Phonak Sphere hearing aids. They are the Best I’ve ever owned, by a long shot!!!! The staff at Concept is great. Kathy Shaw worked hard to get the best sound for me in my new hearing aids, and got me the best possible price that I could get. Did I say they are excellent?









