AudioNova - Ames
Open
Closes at 04:00 pm
About AudioNova in Ames, IA

Contact
(515) 956-4327Hours
Mon
Closed
Tue
9:00 AM - 4:00 PM
Wed
Closed
Thu-Fri
9:00 AM - 4:00 PM
Sat-Sun
Closed
Find us in your community
Meet Our Staff
Eric Smargiasso, NBC-H.I.S.
Eric Smargiasso has been working in the hearing healthcare field for 17 years and has greatly enjoyed the opportunity to improve the hearing of thousands of patients. Over the years, he’s worked with all major device manufacturers. Outside of the clinic, Eric appreciates the outdoors and loves spending time at his recreational farm in southern Iowa, enjoying all that the outdoors has to offer. He is passionate about preserving our wildlife. Eric is a member of the Rocky Mountain Elk Federation, Whitetails Unlimited, National Wild Turkey Federation, and Pheasant/Quail Forever. Every year Eric can be found at his booth at the Iowa Deer Classic. Eric still enjoys his work today as much as he did 17 years ago.

Audiology Services

Hearing Exams
We offer a comprehensive hearing exam to detect and diagnose levels of hearing loss.

Tinnitus Solutions
Our hearing experts can provide tools to manage tinnitus symptoms and get relief to those afflicted.

Hearing Aids
Get to know the latest features in hearing aid technology with in-person demonstration and product trials.
Hearing Aid Technology
AudioNova carries the very latest in hearing aid solutions from top-rated brands like Phonak, Unitron, and Sennheiser.
Frequently Asked Questions
When should I use hearing protection?
You should always use hearing protection when engaging in high-noise recreational activities or work. These activities may include hunting, music concerts, motor sports, and/or construction. Noise-induced hearing loss can result from prolonged exposure to noise or a single, extremely loud event. The louder the sound, the quicker it can cause damage. If you notice ringing in your ears or temporary hearing loss after a loud noise exposure, the environment was too noisy and could be harmful. If that ringing or temporary hearing loss is persistent, it would be a good idea to contact us for a hearing evaluation.
Should I get my hearing tested?
If you suspect that you or a loved one may be experiencing hearing loss, it’s recommended that you seek help sooner rather than later. Hearing loss tends to develop gradually and is often noticeable to close friends and family well before the affected individual realizes it. Identifying and treating hearing loss promptly is crucial. Ignoring it could lead to significant long-term effects, such as increased risk of depression and dementia.
How much does a hearing test cost?
At Concept by Iowa, now a part of AudioNova, hearing tests are offered FREE of charge.
Hear & Now Blog
Find great articles on hearing health, hearing loss, hearing aids and tinnitus solutions on our frequently updated blog.
HEARING AIDS
HEARING LOSS
HEARING HEALTH
Better Hearing Starts Now
Contact us today to schedule your free hearing exam and consultation. You'll speak with a hearing care professional about hearing loss and solutions that are right for you.
Request an AppointmentOnline Reviews for AudioNova
Reviews (53)
First party
5.0
Reviews
(7)
4.7
Reviews
(46)
Roger P.
August 30, 2025
5.0 out of 5
No Complaints
Response from AudioNova
September 2, 2025
Thank you so much for your rating, we hope to see you again soon.
Jon Bark
August 19, 2025
5.0 out of 5
Response from AudioNova
September 2, 2025
Thank you so much for your rating, we hope to see you again soon.
Judy Maubach
September 17, 2024
5.0 out of 5
Response from AudioNova
September 25, 2024
Thank you so much for your rating, we hope to see you again soon.
Janet S.
September 3, 2024
5.0 out of 5
I received very good care. I didn't feel rushed, they were both thorough in explaining and answering questions. So thankful I chose Concept by Iowa Hearing in Ames.
Response from AudioNova
September 3, 2024
Thank you for your great feedback, we're pleased you were happy with your experience.
Kevin Lauver
August 23, 2024
5.0 out of 5
Excellent follow-up exam by Eric. Excellent service & reliable hearing aids.
Response from AudioNova
August 27, 2024
Thank you for your great feedback Kevin! We are pleased that you are satisfied with our service.
Connie Godinez
June 18, 2024
5.0 out of 5
Kolesa Kier
June 18, 2024
5.0 out of 5
providing good product with a great friendly staff! very happy with the devices, so comfortable I forget i have them in!
Randall Retleff
June 7, 2024
4.0 out of 5
John Eveland
April 12, 2024
5.0 out of 5
Response from AudioNova
April 15, 2024
Thank you so much for your rating, we hope to see you again soon.
Anonymous Reviewer
February 5, 2024
5.0 out of 5
Helped with phone and HA coordination.
Anonymous Reviewer
January 1, 2024
5.0 out of 5
The most friendly courteous staff!
Response from AudioNova
January 2, 2024
Thank you for your rating, it means a lot to us to hear from happy customers.
Luke Eide
December 26, 2023
5.0 out of 5
Beth Brandt
December 22, 2023
5.0 out of 5
Response from AudioNova
December 27, 2023
Thank you so much for your rating, we hope to see you again soon.
Stan Oppedal
August 1, 2023
5.0 out of 5
Super best of all rating from me.
Response from AudioNova
August 3, 2023
Stan - Thank you for the 5 stars and the great review. We are so glad you have chosen Concept as your hearing health professionals. ~TB
Steve Cassabaum
July 21, 2023
5.0 out of 5
Both Eric and Jennifer were Excellent at customer Service at the Ames location and Eric did a great job of Explaining my hearing loss and recommendations. Absolutely great experience! Thanks, Steve Cassabaum.
Response from AudioNova
September 8, 2023
Steve - Thank you for the 5-stars and the shout-out for our Ames team. We want you to hear your best and a part of making that happen is to help you understand your individual hearing needs and have you be confident with your devices. We are glad you selected Concept. ~TB
Anonymous Reviewer
July 20, 2023
5.0 out of 5
Friendly and plesant to work with.
Response from AudioNova
September 8, 2023
Thank you for the 5-star review. We always want you to hear your best and for your visits to be a pleasant experience. ~TB
Elwynn Taylor
July 18, 2023
5.0 out of 5
Prompt, understanding, and friendly.
Response from AudioNova
September 7, 2023
Elwynn - Thank you for the 5-star review and for choosing Concept as your hearing health family. ~TB
Merlin Hove
July 11, 2023
5.0 out of 5
Response from AudioNova
July 14, 2023
Merlin - Thank you for the 5-star review. ~TB
Roger Kleve
June 23, 2023
5.0 out of 5
Response from AudioNova
July 6, 2023
Robert - Thank you for the 5 stars and for choosing Concept as your hearing health provider. ~TB
Anonymous Reviewer
June 14, 2023
5.0 out of 5
I have literally made two new friends, Eric and Jennifer. They are both very friendly, polite, funny and professional! And, I love my new hearing aids! I can't believe how much better I can hear now.
Response from AudioNova
June 20, 2023
We are so glad that you selected Concept as your hearing health family. We love it when we help you to hear your best and make a friend in the process. Thank you for the 5 stars and for sharing your experience. ~TB
Mike Haubrich
June 9, 2023
5.0 out of 5
Great staff! Great product! When my hearing aid’s malfunctioned after I got caught in a freak flash flood, they were quick to schedule me and help repair my hearing aids with ease! Price is well worth the product and service!
Response from AudioNova
June 13, 2023
Mike - Thank you for the 5-star review. We truly do want you to hear your best and things can happen leaving you in need of service. We are here for you. Thank you for choosing Concept to be your partner on your hearing health journey. ~TB
Anonymous Reviewer
June 2, 2023
5.0 out of 5
I really enjoyed my visit.
Response from AudioNova
June 13, 2023
Thank you for the 5-star review. We want all your visits to be enjoyable, helpful, and informative whether a visit for your initial test or a clean and check appointment. We are glad you selected Concept. ~TB
Harlan Waddell
May 19, 2023
5.0 out of 5
Excellent service all around! They were very helpful with everything.
Response from AudioNova
May 19, 2023
Harlan - Thank you for the 5 stars. We feel service is a very important part of the Concept experience. We will do what we can to keep you hearing your best. ~TB
Amy Ratcliff
April 28, 2023
5.0 out of 5
Response from AudioNova
May 5, 2023
Amy - Thank you for the 5 stars and for choosing Concept as your hearing health provider. ~TB
Pamela Moore
April 17, 2023
5.0 out of 5
Very helpful & the maintenance is great!
Response from AudioNova
April 25, 2023
Pamela - Thank you for the 5 stars and for sharing your experience. We are glad you selected Concept as your hearing health family. We look forward to your next visit. ~TB
Red Elm
March 27, 2023
5.0 out of 5
Very helpful very knowledgeable and informative good experience.
Response from AudioNova
March 28, 2023
Red - Thank you for the review and the 5 stars. We are glad you selected Concept to be your hearing health professional. ~TB
J Patton
March 22, 2023
5.0 out of 5
Eric and Jennifer have taken very good care of me
Response from AudioNova
March 28, 2023
J - Thank you for the 5-star review. We are glad you have trusted Concept to be your hearing health provider. You can count on us to be there to assist with your hearing health needs and questions. ~TB
Logan Conner
February 14, 2023
5.0 out of 5
Were very understanding and had great attention to detail!
Response from AudioNova
February 17, 2023
Logan - Thank you for the 5 stars and for choosing Concept as your hearing health provider. Hearing is a very detailed process that can have a big impact on your life. We look forward to being a part of your hearing journey. ~TB
Nan Sloan
February 10, 2023
4.0 out of 5
I have two pair of hearing aids and one of them has never fit and I can't wear them. They are the kind that go in your ear instead of in your ear with a tube behind the ear. I wanted to return them by the 30 day return period but the staff person convinced me to let him fix them. Well, the fix did not work.
Response from AudioNova
March 1, 2023
Nan - Thank you for letting us know about the issue you are having. I see that the clinic has reached out. We look forward to seeing you at your next appointment. ~TB
Deanna Iske
January 25, 2023
5.0 out of 5
Eric is the best! Fast and efficient. Thank you!
Response from AudioNova
January 25, 2023
Deanna - Thank you for the 5-star review. We appreciate you selecting Concept to be your hearing health family. ~TB
Mary F Cochran
January 11, 2023
5.0 out of 5
Very personable and competent. Technical expertise is first rate.
Response from AudioNova
January 13, 2023
Mary - We want you to be hearing your best. Part of that is making sure the devices are programmed to your specific loss and need. We appreciate the 5-star review! ~TB
Barbara Splett
January 6, 2023
5.0 out of 5
Great people, great product, great service
Response from AudioNova
January 9, 2023
Barbara - Thank you for the 5 stars and pointing out Concept has the trifecta needed to provide better hearing. We look forward to your next visit. ~TB
Dave Haaland
December 9, 2022
5.0 out of 5
Friendly and informative. Filled my unusual needs to get my care. Great experience both Dr and staff
Response from AudioNova
December 13, 2022
Dave - Thank you for your great review and the 5 stars. We are here to keep you hearing your best. We will do what we can to meet any uncommon needs and have your visit be pleasant. ~TB
Gary Clark
September 9, 2022
5.0 out of 5
Very friendly & efficient
Response from AudioNova
September 9, 2022
Gary - Your 5-star review is appreciated. We are glad you have chosen Concept as your hearing health provider. ~TB
Annette Owenson
August 27, 2022
5.0 out of 5
Response from AudioNova
August 29, 2022
Annette - The 5 stars are truly appreciated by all of us at Concept. ~TB
Patti Whitham
July 24, 2022
5.0 out of 5
always get great service from Eric & Jennifer
Response from AudioNova
July 28, 2022
Patti - Thank you for the 5-star review. Eric and Jennifer as well as all of us at Concept appreciate the review. We look forward to your next visit. ~TB
Lorraine Cummins
June 27, 2022
1.0 out of 5
I was asked to give a rating for concept by Iowa hearing aids. zero star ranting! It will not post unless you give them at least a 1 star rating. I would not even give them that. Here is part of there We Believe statement from there website: Positive change is worth the pursuit We relentlessly seek to improve our industry and our world through innovative technology and new ways of thinking; and we will work with our patients as long as it takes to produce the best outcomes. The patient is more important than the purchase We sell hearing aids, but more importantly, we treat hearing loss. To ensure that every provider is empowered to deliver the best in hearing health, we demand high standards-of-care, modern equipment, and advanced processes in each and every clinic. I was extremely disappointed with my latest service that I received from Eric Smargiasso they gave me a 30 day trail on new hearing aids if they don’t meet your satisfaction you may return them for a full refund. 20 days into wearing their new hearing aids I decided that the price difference from trading in my old hearing aid to their new hearing aids was not that much improved for what they costed to upgrade, so I decided to keep my old pair and returned their new hearing aids for my full refund. In there we believe statement it states: (The patient is more important than the purchase) the day I returned the hearing aids that statement went out the window. Eric Smargiasso was very upset that I was returning the new hearing aids. The service from that point on was very upsetting in the way I was treated by Eric Smargiasso. I will not be returning to the Pleasant Hill office.
Response from AudioNova
December 14, 2022
Lorraine – We are sorry to find out your experience at our Pleasant Hill clinic was not to the standard we have set out in our “We Believe” statement. We understand that your old devices were returned to you and a refund was issued. It sounds like previous to this you have been satisfied with the devices and your hearing is improved. We hope to have the opportunity to assist you and provide the standard of care you have experienced before this in your previous dealings with Concept. If you feel unable to return to the Pleasant Hill clinic, we have other clinics in the area you are welcome to visit. ~TB
Angie Rouse
June 7, 2022
5.0 out of 5
Eric and Jennifer are so friendly, and knowledge. Its always a pleasure to go see them at Concept by Iowa in Ames
Response from AudioNova
June 13, 2022
Angie - Thank you for the kind review and the 5 stars. All of us at Concept appreciate it including Eric and Jennifer. We look forward to your next visit. ~TB
Rick Wadle
May 26, 2022
5.0 out of 5
The staff at Concept Hearing in Ames, were extremely helpful.
Dennis Berry
April 13, 2022
5.0 out of 5
Very helpful and no high pressure sale. Explained every detail of the exam and give me the choice of how much I wanted to improve my hearing and the financial help.i would recommend them to anyone that .wanted to improve there hearing
Response from AudioNova
April 14, 2022
Dennis - We do want you to be hearing your best. Part of that is providing you with the information and the options to make a good decision for your lifestyle. Thank you for sharing your experience and for the 5 stars. We appreciate the recommendation of Concept to others looking to improve their life by hearing better. We look forward to your next visit. ~TB
Mark Seward
April 12, 2022
5.0 out of 5
Excellent service
Response from AudioNova
April 12, 2022
Mark - Thank you for the 5-star review. It is appreciated. We believe service is a big part of the Concept Experience and having you hear your best. Glad you selected Concept to be a part of your hearing health journey. ~TB
Elizabeth Middleton
April 9, 2022
4.0 out of 5
All went well at my appointment .Eric is thorough and expedient. E. Middleton
Response from AudioNova
April 11, 2022
Elizabeth - Thank you for the 4 stars and the review. We are glad you chose Concept and that things are going well with your hearing. We look forward to your next visit. ~TB
Helen Routman
April 7, 2022
5.0 out of 5
Cannot thank Eric and Jennifer enough for taking care of me! It could have been a challenge since I am long distance but they have always been there to answer any questions I might have and available to help in any way they can to make all of our interactions smooth and comfortable.
Response from AudioNova
April 7, 2022
Helen - Thank you for the 5-star review and for sharing your experience with Eric and Jennifer. We want you to be hearing your best so we are happy to do all we can to make that happen. Thank you also for choosing Concept. We appreciate it and look forward to your next call or visit. ~TB
Sky “Biggie”
April 6, 2022
1.0 out of 5
It was one of the worst experiences I've gone through for any appointment .I went to your Ames location and I had trouble finding it because it was in a little strip mall and the sign that had all the businesses names on it except for concept hearing I was 5 mins.late and the hearing test was supposed to be free and $250 to release the r results to my employer and they would not do the free hearing test until I paid up front .I told them my employer would pay for results and than you could release them the Dr.refused and I asked isn't the hearing test free and he got mad at me and started saying I was 20 mins late and he had people waiting there was no one there the whole time I was there and he began talking down to me and even began yelling at me asked me if I was dumb or. Restarted that's when I left .I will never go to concept hearing if Iowa again they where rude greedy unprofessional and only cared about payment for a free exam ...I would not recommend them period .
Response from AudioNova
April 7, 2022
Sky - We sincerely apologize for your experience! At Concept, we pride ourselves on being very patient-focused. Our hearing test is no charge and always has been. That being said, if you would like a copy to take with you or forwarded to somewhere else, we will gladly do that but there is the $250 charge that needs to be paid prior to us doing so. We would love the chance to earn your trust and would suggest going to our West Des Moines clinic. We sincerely apologize, again! ~TB
Dennis Stoeffler
March 10, 2022
5.0 out of 5
Friendly and professional staff. Very helpful
Response from AudioNova
March 14, 2022
Dennis - Thank you for the 5 stars and the review. We always want people to feel comfortable when they are working with us. We truly want you hearing your best and are here to help make that happen. Looking forward to seeing you again. ~TB
Paula Alleman
February 25, 2022
5.0 out of 5
I highly recommend the Ames team at CONCEPT HEARING. Very accommodating…Receptionist Jennifer is so friendly & enjoyable to work with. Hearing specialist Eric, takes time to get to know you and makes sure everything is working well. You won’t be disappointed when you trust your hearing needs to the Ames Concept Hearing Team!
Response from AudioNova
February 25, 2022
Paula - Thank you so much for the fantastic review and recommendation. We truly appreciate it. We are glad you selected Concept as your hearing health provider and look forward to your next visit. By the way, the 5 stars are awesome too! ~TB
Luke Ammons
January 24, 2022
5.0 out of 5
I have had many great experiences with these folks. I have purchased hearing aids there and have always gotten the help I needed from them. They have gone above and beyond to service me when needed.
Response from AudioNova
January 27, 2022
Luke - Thank you for the 5-star review and sharing your experience. We are glad to have you in the Concept hearing health family. We look forward to your next visit. ~TB
Caroline Kerschner
December 24, 2021
5.0 out of 5
Response from AudioNova
December 27, 2021
Caroline - Thank you for the 5 stars! ~TB
Kyle Niederhauser
December 15, 2021
5.0 out of 5
Response from AudioNova
December 16, 2021
Kyle - Thank you for the 5 stars and choosing Concept. ~TB
Hazel Peterson
November 26, 2021
5.0 out of 5
Response from AudioNova
November 29, 2021
Hazel - Thank you for the 5-star review. We are glad you chose Concept as your hearing health professionals. ~TB









